Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

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Description


In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.


Product Details
ISBN: 9781591840213
Publisher: Portfolio Hardcover
Publication Date: May 12th, 2003
Pages: 160