UC Purple Cow--CANCELED: Transform Your Business by Being Remarkable (Paperback)
In May 2003, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks, JetBlue, Apple, Dutch Boy, and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Answer: They were purple cows. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting…remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won’t ignore a purple cow. You can’t paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place.
About the Author
SETH GODIN is the author of "The Icarus Deception, Tribes, Linchpin, "and other international bestsellers that have changed the way business people think and act. He's the most influuential business blogger in the world and the CEO of Squidoo. Visit www.sethgodin.com